Do you want to produce a game with us? An electronic game, to differ from the others. What you need to know is that games are the higher modern tool of immersion and attention captivator of our era. And the only one that activates peoples’s ludic and fun sense. They’re so new that many persons our there hadn’t even get used to them, but they are already used into a lot of things, like being teaching tools, professional training or even products promotion.

But, what are the positive aspects in a game?
Have you ever noticed that children don’t give attention to anything while they play videogames?
It is hard to forget, it captures attention, it reaches men and women, young or seniors, it is colorful and vibrant, it demands answers, promotes learning and gives happiness, fun and pleasure to finally end up reaching a public that got used to play videogames at least for ten years in their lives. These are one of few proved qualities that a game can bring to you.

How many forms of games can you have?
Countless. See what are the most common utilities a game may have:

Entertainment:
Game as fun
The most common utility of a game, the entertainment is the motor of an industry that moves more than 10 billion dollars per year, being capable to surpass the total billing of cinema box office worldwide. First created for fun, games are already considered to be the most sought way to have fun, more than television, radio or cinema, according to researches worldwide. Diverse publishers can find in Magus a partnership that can produce, on an effective, rapid and cheap way, amusing games for their target public around the world. Counting on brazilian creativity and malleability, with a responsible team that is responsible, engaged with time, that has high qualification, technology and self-engine, Magus waits your contact to amaze your gamers, and let them with a big smile, even in off-shore partnership, than in ordering a complete game.
Ex.: Microsoft and Halo; Blizzard and Diablo.

Education:
Game an implement of education and direct knowledge transference
A game can be used to education. As enjoyable interaction machine, the player, while cautiously plays, absorbs knowledge that demand quick answer for the game to advance. As all game for nature, it defies, so the game here gives a chance for the player to put their knowledge in test. Thereunto he needs to learn, pay attention and improve himself. Game as a machine, is still efficient in showing exactly where the player failed and how to advance. It generates learning and is as good as any classroom.
Ex.: Harvard University and Capitalism.

Enterprise training:
A Game that helps to form more efficient professionals
If a game can be used in school or university to provide curricular knowledge, then couldn´t it be used in firms? Some firms already use corporative games to train their team, but great institutions can find in electronic games the same benefits for whole team. Totally custom made, according to the needs of your firm, a game is a serious and fun way to attract attention, pass important information and rise the return needed of your team or professional.
Ex.: PixelLearning and The Business Game; Sebrae and Ottomax.

Branding:
Game as a branding tool
Imagine your enterprise, product or service´s history, told in a catchy and fun way. Imagine you, achieving a consumer that won´t forget you, or associating to a game that talks directly about your merits to your public. If your intent is to make branding, so, with the right techniques, it will be possible to bring every element of game in perfect union with the brand message you want to pass, in an interactive and ludic way. Or you can consult us to know how to associate with in progress game. The result is a positive return for you business and enterprise´s image.
Ex.: British Petroleum and SimCity Societies.

Merchandising & Product Placement:
Game as media
Do you remember those slabs into the football game stadium or the FEDEX boxes in cast away movie? Apart the film, you can include EA, which has billed with that 55 million dollars, only in 2006. Recent studies showed that perception and memorization of a mark (brand awareness) has been raised in 60% when your product is used in-game, and tridimensional images (instead of static images) had a return two times bigger than in other past medias! Comprehending reaching in the number of players a game can have, entire firms end up announcing into a game and as a consequence, they transform in powerful medias as television or cinema, but without the dispersion of attention or changing the channel during advertising.
Ex.: Cola in HalfLife; Powerade and Enter the Matrix; Redbull and WipeOut XL.

Promotion & propagation:
Game as a part of the mix of marketing
Games can be used in every communication form of your firm and fit very well in your mix of marketing. As interactive advertising, as a gift for an acquired product, or as part of a selling promotion, games function perfectly. Market has already felt with the creation of uncountable advergames, normally turned to internet. But to launch games to advertise is an old habit. It began in Atari´s era, and persists until today, even in videogames or computers. Great corporations, attracted to the interactivity and entertainment, have already launched games that show the attributes of their marks, or expose their products, as Pepsi, McDonnald´s, Ford in synergy to their tactics in huge marketing campaigns.
Ex.: McDonnald's and McDonnald's Treasure Lands.